Technology Platforms and IP Portfolio
BrandPad
Problem:
How to add value to promotional USB drives (give-aways) in a manner that is non-intrusive, non-erasable, and will be viewed on a continuous basis?
Solution:
ClevX BrandPad is a portable application that couples advertising with productivity and the ability to manage user applications and files.
Customizable branding is integral with LaunchPad's user interface and non-intrusive. The application's usefulness assures that advertising content is presented to potential customers on a regular basis.
The product has features that benefit both user and the promoting company.
Customer Benefits:
- User configurable features comparable with the Windows start menu
- Provides central location for organizing and accessing documents and other stored content.
- Provides central location for invoking useful applications, e.g. backup/restore USB drive
- Bundled with preloaded applications to enhance user's productivity
- May contain preloaded open source applications such as Firefox, OpenOffice, Thunderbird, etc
Corporate Benefits:
- Customizable "skins", branding, logos, and graphics
- Links to on-line content
- Links to storage based content
- Can provide documents, coupons, presentations, demonstrations, and multimedia
- Can provide links to pre-configured customer accounts / logins
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